Saturday 26 April 2008

Internship story II

Four words that made me happy today: "What do you think"

Dude and duder from *** real estate agency walk into office for a preliminary look at our ideas for their brochures, flyers et stalls for exhibition. Sat down for about an hour.
Twas fun. Especially when my boss asks me : "Any inputs Sharanya?". She probably saw the deperate look in my eye that clearly said "ASK MEEE! PLEASEE!" After her enquiry i was immediately pulled into the discussion and boy was i glad! Since most of the copy ideas were my babies, i rattled on about the one we'd chosen and allayed their doubts about its viability. I was so happy that i didn't stutter or spit (as i am usually prone to do). But this was ok! Later, me and dude are looking at the mock-up on the comp and my boss leaves to take a call and we're alone in the room. Since i am the queen of awkward silences, one obviously followed. And then...

Dude: (looking at brochure) "What do you think?"
Me: (almost choke on spit but recover) "Erm...its nice!"
At this point i was thinking what a shite thing to say!! i should have said, its brilliant! Mind blowing! Now he's gonna ask for a do-over and my boss is gonna fire my ass! Might as well leave right now.
Dude: "Why do you think its just nice?"
Shit. I desperately look to see if my boss is returning this century and stall by pretending to cough.
Me: "Well, you know. I think the tagline may give a kind of negative vibe to a reader. And one of the advantages of a good tagline is that it draws a potential customer in. This tagline just sounds nice. It doesn't actualy have anything to do with what you're showcasing right?" (i ended on a questioning note because his face had remained impassive the entire time)
I've blown it.
Dude: "And what would you suggest?"
Uh oh. Challenge time.
Me: "How about ******** instead of this." Fingers crossed

Status of my suggestion: Accepted
My Status : Ecstatic

Friday 25 April 2008

HoW to MaKE a HeLLisH ThInG NoT So HeLLiSH (LIST III )

Things to do during an internship:
  • update your blog.
  • if you don't have any work (or do for that matter) , unnerve your boss by staring continuously at him or her.
  • find two alternative uses for your mouse
  • exaggerrate eavesdropping on your boss's conversation with someone else. When they finally look at you say something completely unrelated.

Boss: "Yea, i don't know how to get this website up."

Dude: "You can totally call his guy. He'll help you out! The link is..."

*they notice you eavedropping*

You: "I don't have an appendix"


  • Repeatedly open and shut a door till it falls off and then say with disdain : "Flimsy piece'a'shite. MY door held up under torture"
  • whack your forehead every now and then. After a while, say "shut up in there", while hitting your forehead repeatedly.
  • Use the office phone to call a number and keep slamming it down as though frustrated. Upon inquiry say, "I keep trying the office but some bastard's keeping the phone engaged"

Tuesday 22 April 2008

The Truly Hellish Thing (Title copywright: MM)

First read this. Munch's explanation of the hellish thing we had to do over the last summer.

Sigh. If only i could go back in time. Where would i go you ask? Well, I'd go back to the moment that i was born and then i would take a knife and become "crazy-lady-who-stabs-newborn-infant". yes, i would kill myself. And this is why.
Today was the second day of the hellish thing we have to do this summer and let me tell you I'd be happier in a vat of cockroaches and that creepy boy in ninth standard whom (who?) noone liked.
i was in an ad agency. I'm not gonna name it because, well, i wouldn't want those people to lose business over a post on my blog that has a million viewers. now that that little fantasy is over, the name's Xebec.
*takes deep breath* Because i need this to continue and to not go into paraxosyms(? haha!) of an absolute mental nature! Today's only saving grace was that it was actually a tad, a smidgeon really, no a speck. Wait....a DUSTMITE) better than yesterday. Chronologically ordered account follows. I suggest you take deep breath as well and attain comfortable position for a VERY long rant.

Yesterday: I call the 'man' at nine thirty asking him what time "would be best to come into the office". He says very politely, "any time". I should've gotten a hint from that vague answer but i'm a little thick when it comes to things like this. In retrospect, I'm amazingly insightful. But in the moment i'm thick.
So i saunter into the office at around ten thirty and am greeted by a clueless receptionist who looks absolutely thrilled when the phone rings mid-conversation with me. So it went:

"Yes, hello! I'm here for an internship"
(and i quote) "EH?"
I was very eloquent at this point. "Internship? I'm here for that."
"ah" he pretends to understand but then there's an awkward pause where i am staring at him and he at me and we both come to realizations at the same time:
I realize that he, in fact, hasn't understood and he realizes that I know he doesn't have a clue.
*phone rings*
Man looks utterly relieved and picks up. I'm just standing there, counting to five while he sticks up one supercilious finger in my face.
Finally, after much ado, I am met by the general manager, the very sweet and vague man whom i had spoken to on the phone and he tells me he doesn't have time to brief me since he is very very busy with a project. i reheally didn't mind considering that if he was VERY VERY busy, then his second-in-command was VERY busy and that meant that the bottom feeders in the office were just plain busy. Then at least some of that 'busy' should pass down to me right? I was good to go! Raring to learn, you might say. (Yes, me)
He introduced me to a woman who took me to her desk and gave me a small talking to. Then she gave me a small stapled bunch of leaflets and asked me to come up with ideas.
Task assigned : 11:01
Task completed: 11:35
Outcome: Twiddling of thumbs till 2:oo pm.
I didn't do ANYTHING for the next two and a half hours! Just sat there, wishing the office would explode in a shower of ash and screams. (In most scenarios i was the suicide bomber)
At this point, the woman notices that my thumbs are sore bloody stumps from all the twiddling and says "You live nearby no? You can go home for lunch if want"
Me (mid explosion in imaginary suicide bombing no 74): "Reaaly? Ok! For how long?"
"One hour, one and a half hours" (my god! these people want to get rid of me BAD)
"Ok, I'll be back at three thirty?"
I returned at three forty five to find that the building had been blown up. No, that was just vile imagination.
I got another task in the afternoon that went on for the better part of the next morning as well.
I got to: *drumroll*
look through a HUMONGINORMOUS bundle of Times supplements for real estate ads of some Bangalore townships.
Someone should've just struck me with a lightning bolt.

Today: A dustmite better than yesterday.

On a completely different matter, I am working for another ad agency starting tomorrow.

Friday 18 April 2008

Pari's B'day




  1. Pari's birthday was a blast. (For everyone else because i was in one of my friskiest moods!) Just Baked was a fun place to be though i may never go there again on account of an embarassing moment that i shall take with me to the grave. No more shall be said of that event but i will say that we had an absolute blast! Things that happened:
    "surprising" birthday girl with a cake.
    missing filming of some important moments (no worries, they were artfully recreated later)
    laughing like idiots at things that weren't funny
    getting dissaproving looks from Osh (she knows why, i know why. nuff said)
    regretting wearing a skirt
    appreciating Pari's expression as she looked adoringly at her new Oasis collection.
    getting a special hug for secret reasons from the birthday girl.
    "The proposal" that was slightly delayed due to afore mentionedexpression. (it lasted around five minutes. one thing that was not and could not be recreated)
    The yum confectionaries that adorned the table for about five seconds before they were demolished.

    One of the funnest times! Apart from the embarassing incident-but with me, thats a given!